Lean Out Your Business Podcast Crista Grasso

What strategies can entrepreneurs and small business owners implement to avoid pitfalls when they are trying to grow their businesses? What are some effective methods for gaining a deeper and more accurate understanding of your target market?
In this unique two-part episode, I engage in an insightful conversation with Jennifer Tamborski, a seasoned marketing expert. Jennifer, the mastermind behind Virtual Marketing Experts and the Marketing Matchmaker Podcast, brings a wealth of knowledge in simplifying the complexities of digital marketing, crafting impactful branding, and deploying strategies that really work.
We dive into the nitty-gritty of marketing tactics, focusing on the three pillars of marketing success: visibility, lead generation, and sales. Our conversation illuminates the importance of understanding your audience and the risks of scaling your business without the proper foundation.
We also share personal stories of rapid business growth, and offer insights into the repercussions of unmanaged expansion, highlighting the value of systems and consistent marketing efforts. We touch upon the critical difference between cash flow and profit, offering a reality check for those who chase the allure of a seven-figure business without the operational readiness to sustain it!
 
Don’t miss the second part of the episode on Jennifer’s podcast!
 
'There are only 3 areas of marketing that are important: Visibility, lead generation, and sales. That's pretty much it. It doesn't have to be incredibly complex. It's just getting really good at those three things.’
 
-           Jennifer Tamborski
 
In this episode we explore:
 
The three non-negotiables of marketing
- How to approach growth without the burnout
- Why simplicity outshines complexity when scaling
- How to achieve financial health and profitability
- Personal stories of rapid business growth mistakes
- Getting your business ready to sustain 7-figures
 
 
Links
·        https://www.virtualmarketingexpert.com/
·        https://www.instagram.com/virtualmarketingexperts
 
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast

Ever wonder what it takes to build a high-performing team culture and get yourself out of the day-to-day operations of your business?

It starts with creating an ecosystem that allows your team to self-organize and deliver on your business’s vision and goals without constant oversight.

In today’s episode, I share several factors that make this possible and one that is especially critical is hiring the right people who align with your team-based values.

I dive deep into the crucial topic of team-based values and their impact on building a high-performing team culture. I also share in-depth insights from my own experience within The Leanout Method, emphasizing the significance of hiring individuals who embody specific values. 

With examples from my own team, I highlight the non-negotiable team-based values that have been key in creating a self-led, high-performing team, aligned with my business vision and goals!


In this episode, you’ll discover:
How team-based values differ from company values The key ingredients to building a High-Performing Team The 5 team-based values we leverage at Lean Out Method Behind-the-scenes personal experiences and examples Discover how these values create a team you can trust, allowing you to step away without worrying about your business. 
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast

Have you ever felt overwhelmed by the constant pressure to be everywhere online?
Many content strategies can be exhausting and have us questioning if we are really getting a return for our time investment.
But what if we take a simpler approach?  One that focuses on quality over quantity and that generates more meaningful engagement and growth in less time.
That's what we're diving into in this week's episode of the #LOYBPodcast with Abby Herman, a fractional marketing director, content strategist, and podcast manager for business owners who want to gain visibility for their businesses with personalized content strategies and implementation.
We discussed how to simplify your content strategy and focus on what genuinely works for your business, including:
 
- Minimizing efforts for maximum impact on social media
- Leveraging habit tracking to simplify daily engagement
- Outsmarting content overwhelm with a minimum viable strategy
- Leveraging AI without losing your unique voice and brand
- Tips for effectively utilizing Facebook groups for business growth
 
Links:
Website: thecontentexperiment.com
Instagram: @thecontentexperiment YouTube:  https://www.youtube.com/watch?v=BCwaFE4-01Q
 
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast
 
 
 
 
 
 
 
 
 

Spring is here and with it comes so much potential for business growth through the end of the year. 
But is your business ready and will it be able to sustain the growth ahead?  Are you?
Just as you do spring cleaning for your home, you want to do the same in your business. It's time for what I call a spring "lean out"!
Leaning out is all about maximizing value and minimizing waste in your business to strategically position it for growth.
Now is the perfect time to give your business a fresh start and clear out anything that's holding you back and create the space for what's coming next.
In this week's episode of the #LOYBPodcast, I share my top tips for leaning out and leveling up including:
- How to strategically structure your schedule for maximum impact and more time freedom
- How to streamline your business operations to save time, money, and complexity
- How to streamline your offers for scalable and sustainable growth
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast
 
 
 
 
 
 
 

 What are the foundational pieces that many business owners overlook when it comes to boosting profitability? How does focusing on profitability differ from just focusing on revenue and what are some mistakes that businesses often make when it comes to boosting profitability?
In this episode, I am joined by Marcia Riner, to discuss all about boosting profitability for business owners. Marcia, a business growth strategist and exit planner, shares her expertise and proven strategies for doubling revenue, driving growth, and maximizing the value of businesses. Together, we explore common mistakes businesses make when it comes to profitability, the importance of revisiting business plans, and techniques for achieving profitable growth while maintaining a lean operation.
From understanding the key factors that drive profitable growth to leveraging existing customer relationships, this episode offers a roadmap for sustainable business growth and profitability, providing you with the tools and inspiration to elevate your own business success!
In this episode, we explore:
- Common profitability mistakes and how to avoid them
- Why business owners leave profit on the table
- Strategies for profitable growth
- Leveraging customer relationships for long-term success
 
"The business owner's so focused on acquiring that customer and delivering the product, that they forget about the profit side."
- Marcia Riner
 
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast
 
 

Have you experienced a growth plateau in your business? What are the most common challenges businesses face when trying to break through growth plateaus and how do you think those challenges can be overcome?
In this episode we will talk about the frustrating experience of hitting growth plateaus in business, particularly between the multi 6 and multi 7 figure stages. Drawing from my 30 years of experience in scaling businesses, I outline the 6 common plateau points and the 5 core elements critical for overcoming these challenges. I emphasize the importance of strategic shifts in strategy, planning, systems, team, and insight as businesses progress through these revenue milestones. Also, I share invaluable insights on how to avoid getting stuck at each plateau. So, If you're currently navigating a growth plateau or want to avoid hitting one in your business journey, this episode is a game-changer.
 
In this episode, you will discover
- The 6 common growth plateaus between multi-6 & multi-7 figures
- What causes plateaus and how to avoid or break through them
- Key strategic shifts needed for ongoing scalable growth
- Why you need SPSTI to avoid and minimize plateaus as you scale  
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast