Lean Out Your Business Podcast Crista Grasso

Why is it important to customize sales messaging for different audiences? What are the key elements of a high-converting sales message, and how should these elements be adapted when dealing with diverse customer personas?
In this insightful episode I am joined by sales coach Justine Beauregard to dive deep into the art of authentic sales and crafting high-converting messages. Justine is a Sales Coach + Trainer who helps people grow businesses and have objection-free sales conversations that are enjoyable from start to finish. Since 2008, she has trained thousands of people how to sell and helped nearly 600 clients worldwide reach up to 2,300% higher revenue using proven, feel-good sales strategies.
Together, we unpack the do's and don'ts of sales conversations, emphasizing the importance of avoiding common mistakes like overselling and unselling. Justine, with her expertise, explains how curiosity can become a powerful tool to ensure alignment in potential partnerships, providing valuable advice on building confidence and adaptability in sales dialogue. Also, we share relatable experiences, and we highlight the significance of creating tailored and adaptable messaging, rather than resorting to a one-size-fits-all strategy.
 
"Lead with value, not just a sales pitch. Authentic connection is key for successful conversations."
-           - Justine Beauregard
 
In this episode, we explore: 


- The art of authentic selling techniques
- Why specificity in your pitch can make or break a sale
- Adjusting your message for clarity and impact
- The importance of understanding your audience's needs
- Using curiosity as a tool in sales conversations

 
Links:
Website: https://www.justinebeauregard.com/ 
Podcast: https://www.justinebeauregard.com/podcast 
Instagram: https://www.instagram.com/justinebeauregardcoach 
Facebook: https://www.facebook.com/JustineBeauregardCoach 
LinkedIn: https://www.linkedin.com/in/justinejbeauregard/ 
 
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast
 
 
 

How can entrepreneurs ensure they aren’t just selling products or services for the sake of financial gain, but are actually providing real value to their clients?

Do you recall a time when you experienced being on the receiving end of a hard sell? How did it make you feel, and how did it influence your decision?
In today’s episode, we are going to do something different and fun! We're diving into the world of sales tactics and why authenticity is crucial in building strong business relationships. I'll be sharing some personal stories that shed light on the downside of pushy sales strategies and the disappointment that follows when promises aren't kept.
Reflecting on my own experiences with coaches who fell short on delivering real value, I'll stress how vital it is for entrepreneurs to prioritize their clients' needs and honor their commitments. Let's admit it, nobody likes being sold something they don't truly need or want!
I'll also break down some common sales blunders, such as not believing in what you're offering and failing to effectively communicate its benefits. Because, having a tried-and-tested approach is what transforms potential leads into happy, satisfied clients. So, listen in to learn the secrets to building authentic, lasting business connections!
 
In this episode, you’ll discover:
How to avoid coming across as opportunistic vs. interested How focusing on the quick win can impact customer lifetime value 3 critical things that erode trust and confidence when missing

Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at  https://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast
 
 
 

What strategies can entrepreneurs and small business owners implement to avoid pitfalls when they are trying to grow their businesses? What are some effective methods for gaining a deeper and more accurate understanding of your target market?
In this unique two-part episode, I engage in an insightful conversation with Jennifer Tamborski, a seasoned marketing expert. Jennifer, the mastermind behind Virtual Marketing Experts and the Marketing Matchmaker Podcast, brings a wealth of knowledge in simplifying the complexities of digital marketing, crafting impactful branding, and deploying strategies that really work.
We dive into the nitty-gritty of marketing tactics, focusing on the three pillars of marketing success: visibility, lead generation, and sales. Our conversation illuminates the importance of understanding your audience and the risks of scaling your business without the proper foundation.
We also share personal stories of rapid business growth, and offer insights into the repercussions of unmanaged expansion, highlighting the value of systems and consistent marketing efforts. We touch upon the critical difference between cash flow and profit, offering a reality check for those who chase the allure of a seven-figure business without the operational readiness to sustain it!
 
Don’t miss the second part of the episode on Jennifer’s podcast!
 
'There are only 3 areas of marketing that are important: Visibility, lead generation, and sales. That's pretty much it. It doesn't have to be incredibly complex. It's just getting really good at those three things.’
 
-           Jennifer Tamborski
 
In this episode we explore:
 
The three non-negotiables of marketing
- How to approach growth without the burnout
- Why simplicity outshines complexity when scaling
- How to achieve financial health and profitability
- Personal stories of rapid business growth mistakes
- Getting your business ready to sustain 7-figures
 
 
Links
·        https://www.virtualmarketingexpert.com/
·        https://www.instagram.com/virtualmarketingexperts
 
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast

Ever wonder what it takes to build a high-performing team culture and get yourself out of the day-to-day operations of your business?

It starts with creating an ecosystem that allows your team to self-organize and deliver on your business’s vision and goals without constant oversight.

In today’s episode, I share several factors that make this possible and one that is especially critical is hiring the right people who align with your team-based values.

I dive deep into the crucial topic of team-based values and their impact on building a high-performing team culture. I also share in-depth insights from my own experience within The Leanout Method, emphasizing the significance of hiring individuals who embody specific values. 

With examples from my own team, I highlight the non-negotiable team-based values that have been key in creating a self-led, high-performing team, aligned with my business vision and goals!


In this episode, you’ll discover:
How team-based values differ from company values The key ingredients to building a High-Performing Team The 5 team-based values we leverage at Lean Out Method Behind-the-scenes personal experiences and examples Discover how these values create a team you can trust, allowing you to step away without worrying about your business. 
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast

Have you ever felt overwhelmed by the constant pressure to be everywhere online?
Many content strategies can be exhausting and have us questioning if we are really getting a return for our time investment.
But what if we take a simpler approach?  One that focuses on quality over quantity and that generates more meaningful engagement and growth in less time.
That's what we're diving into in this week's episode of the #LOYBPodcast with Abby Herman, a fractional marketing director, content strategist, and podcast manager for business owners who want to gain visibility for their businesses with personalized content strategies and implementation.
We discussed how to simplify your content strategy and focus on what genuinely works for your business, including:
 
- Minimizing efforts for maximum impact on social media
- Leveraging habit tracking to simplify daily engagement
- Outsmarting content overwhelm with a minimum viable strategy
- Leveraging AI without losing your unique voice and brand
- Tips for effectively utilizing Facebook groups for business growth
 
Links:
Website: thecontentexperiment.com
Instagram: @thecontentexperiment YouTube:  https://www.youtube.com/watch?v=BCwaFE4-01Q
 
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast
 
 
 
 
 
 
 
 
 

Spring is here and with it comes so much potential for business growth through the end of the year. 
But is your business ready and will it be able to sustain the growth ahead?  Are you?
Just as you do spring cleaning for your home, you want to do the same in your business. It's time for what I call a spring "lean out"!
Leaning out is all about maximizing value and minimizing waste in your business to strategically position it for growth.
Now is the perfect time to give your business a fresh start and clear out anything that's holding you back and create the space for what's coming next.
In this week's episode of the #LOYBPodcast, I share my top tips for leaning out and leveling up including:
- How to strategically structure your schedule for maximum impact and more time freedom
- How to streamline your business operations to save time, money, and complexity
- How to streamline your offers for scalable and sustainable growth
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast